THINK ABOUT SOLUTIONS, NOT PROBLEMS
Leading a project to its success from start will require a few fundamentals :
- MARKET ANALYSIS
- BUSINESS DEVELOPMENT SUPPORT NEEDED
- PROFITABILITY PLANNING & REVIEW
You have to start your project with the most important decision from the beginning. You shall determine the opportunities and the optimal strategies further to a comprehensive evaluation, based on industry experience, and in-depth understanding of the multitude of factors that impact success. You will need to perform thoughtful and well- conducted analysis that may save your organization considerable expense and shorten your new product time-to-market. This is where you will deliver a solid and rational strategy that can support external financing or internal budgeting for projects. You need to justify investment decisions with ongoing evaluation of existing businesses or identified additional opportunities for existing products and services, either during their growth phase or even as they mature.
The project must include :
- Review of new technologies to assess their market potential
- Competitive market research
- Analysis of clinical needs, regulatory and reimbursement environment
- Identification of market opportunities for new technologies and services
- Development of marketing and business plans
- Evaluation of new markets for existing products and services
- Review of Strategic and/or Operational Plans
- Auditing/Analysis of planned Profit and Loss